DK2 DESIGN | Learn From People Who Lived It: Logo & Website Design by Danielle Knox for Mathew Blades
Explore the creative process behind the logo and website design for Mathew Blades’ podcast, Learn From People Who Lived It. Designed by Danielle Knox, this project blends authentic storytelling with clean, professional branding that captures the heart of the show’s mission.
Mathew Blades, Learn From People Who Lived It, podcast branding, logo design, website design, Danielle Knox, DK2 Design, creative branding, podcast website, professional logo, brand identity
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The Launch of LearnedFromPeopleWhoLivedIt.com with Mathew Blades

We’re excited to share the launch of LearnFromPeopleWhoLivedIt.com, a website for Mathew Blades’ inspiring podcast. As a creative collaborator and long-time friend of Mathew’s, I had the opportunity to help bring his new venture to life through design, branding, and digital strategy.

Mathew and I had the pleasure of working together for several years at iHeartMedia in Phoenix, where I saw firsthand his incredible talent as a radio personality. When Mathew stepped off the airwaves to pursue a new calling, we met up to discuss his next chapter. That’s when we began creating his brand from the ground up, building something that would speak to his new mission of sharing real, life-changing stories with his audience.

Branding and Website Design

For Mathew’s new podcast, the “Learn From People Who Lived It” website, I crafted a logo that truly reflects the essence of the show: authenticity, inspiration, and real-life experiences. The logo was designed to feel approachable yet professional, inviting listeners to dive deep into the stories Mathew is sharing.

The website, LearnFromPeopleWhoLivedIt.com, was built to be clean, user-friendly, and informative, providing a seamless experience for visitors. The podcast episodes are easy to find, and the content is presented in a way that resonates with the audience. It’s a space that embodies the core message of the podcast while making it easy for listeners to connect, learn, and engage.

Website Map

Podcast Presentation Design

Along with the website, I also designed custom podcast presentation elements that reflect Mathew’s voice and style. The goal was to create visuals that matched the professionalism of the show while staying true to the personal, human stories he shares. Whether it’s a podcast cover image or promotional graphics for social media, every piece was thoughtfully designed to complement the content.

Design of a Pitch Deck for LFPWLI

LFPWLI Sales Pitch Deck – PDF

eBook Cover and Layout

In addition to the website and podcast visuals, we worked together on an eBook that would be launched alongside the podcast. The cover design needed to be visually compelling and representative of Mathew’s unique storytelling approach. I created an eye-catching layout that would help the eBook stand out while still staying true to his personal brand and the podcast’s tone.

eBook HowToTalkToPeople – PDF

A Personal Connection

It was truly an honor to work with Mathew on this journey, and I was thrilled when he invited me to be featured on his podcast. We had a great conversation about design, creativity, and the importance of storytelling in both business and personal growth. To listen to my episode, click here: https://open.spotify.com/episode/0GlJ52cb3wtvU2EL09W9Vu?si=1b21fefbb3a54be3.

Take a Look at the Brand

I’m excited to share the finished product with you. Check out some of the designs we worked on together above, including the logo, website, and eBook cover. Each element was crafted with care to ensure that Mathew’s new brand would have a lasting impact.


If you’re looking for a branding refresh or need help with creating a podcast, website, or eBook design, I’d love to help bring your vision to life. Reach out to DK2 Design to learn more about how we can collaborate on your next project.

Web / Graphic Designer at  | Website |  + posts

Hi, I'm Danielle. I followed my father's footsteps in becoming a Graphic Artist. I have been a designer for 20+ years in the Phoenix Metropolitan Area. I have worked on a variety of projects and can help you create your branding vision on anything from print to web.

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